Dr. Vikram Kamat
(Hotelier & CEO, VITS Kamats Group)
Dr. Vikram Kamat is the Founder & Chairman of VITS Kamats Group, a leading Indian hospitality brand known for its premium hotels, vegetarian dining heritage, and innovative, quality-driven guest experiences.
Achievements
Instagram following grew from 700 to over 51,000
His posts began reaching a vastly larger audience, many of whom were engaging with likes and comments.
Facebook followers from 2,000 to 35,000
Expanded Facebook followers from 2,000 to 35,000, greatly widening his reach on that platform. Engagement on Facebook saw similar uplifts, with more shares and conversations around his posts.
300% increase in Instagram engagement rate
Achieved a 300% increase in Instagram engagement rate, indicating that the new content strategy not only attracted followers but also significantly boosted how actively those followers interacted with his content.
LinkedIn followers count from 1,500 to 15,000
Grew LinkedIn followers count from 1,500 to 15,000, while increasing engagement by 270% on LinkedIn. This was crucial for positioning him as an industry thought leader among professionals.
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The Story
The team developed a comprehensive personal branding strategy for Dr. Kamat. This involved professionalizing his social profiles with consistent branding, creating a personal website to showcase his achievements, and designing a content calendar focusing on leadership insights, hospitality tips, and behind-the-scenes posts. On social media, they ran both organic campaigns and targeted paid promotions to boost his visibility – for example, promoting key posts to reach hospitality industry audiences. A unique content format dubbed “content strips” was introduced, delivering his messages in a visually engaging, serial manner (e.g. multi-part storytelling posts) to keep audiences hooked. Additionally, traditional PR efforts (press releases, interviews) were synchronized with the digital campaign to amplify his profile.
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