Raviraj Realty – 93 Avenue Mall
(Commercial Real Estate)
Raviraj Realty is a trusted Pune-based real estate developer, known for delivering quality residential and commercial projects on time.
Achievements
1
Achieved ₹8.4 Crore (~$1.1M) in sales
Achieved rapid sales uptake by selling ₹8.4 Crore worth of property inventory in the first 2 months of launch. This equates to approximately $1.1 million in sales, effectively validating the marketing strategy’s impact on revenue.
3
Brand Development & Positioning
Established a professional brand presence for 93 Avenue Mall both online and offline – the new logo and branding materials, combined with a user-friendly website and active social media pages, contributed to building credibility with prospects
2
Generated a high volume of qualified leads
Generated a high volume of qualified leads through the online campaigns, which led to quick conversions. The strong flow of leads helped sell out most shop, restaurant, and office units in a short period.
4
Social Media Engagement & Organic Inquiries
Social media engagement around the project grew significantly (with many inquiries and shares on project updates posts), and the mall’s social pages became an organic source of inquiries as well, complementing paid ads in generating interest.
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The Story
The team developed a comprehensive personal branding strategy for Dr. Kamat. This involved professionalizing his social profiles with consistent branding, creating a personal website to showcase his achievements, and designing a content calendar focusing on leadership insights, hospitality tips, and behind-the-scenes posts. On social media, they ran both organic campaigns and targeted paid promotions to boost his visibility – for example, promoting key posts to reach hospitality industry audiences. A unique content format dubbed “content strips” was introduced, delivering his messages in a visually engaging, serial manner (e.g. multi-part storytelling posts) to keep audiences hooked. Additionally, traditional PR efforts (press releases, interviews) were synchronized with the digital campaign to amplify his profile.
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