The Posh Pupper
(D2C Pet Lifestyle Brand)
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Achievements
12 lakh / month
The startup needed a strong online foundation that could attract, engage, and educate pet lovers—turning curiosity into trust and brand connection.
4X ROAS
the brand had to generate consistent online revenue through targeted campaigns and performance-driven strategies.
Building a Loyal Community
​Beyond visibility, the real challenge was to drive consistent e-commerce sales and nurture a community that didn’t just buy — but believed in the brand.
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The Story
Abhishek’s agency (Spiral Up Digital) provided end-to-end digital strategy and execution. This included developing the brand’s online presence (website development and SEO/search optimization) and a robust social media strategy on Facebook and Instagram. The team ran targeted social media ad campaigns to reach dog owners, creating engaging content around pet parenting to build an online community.
They also managed creative aspects like packaging design to ensure a consistent brand experience from social content to product delivery. Performance marketing efforts on Meta and Google were aligned with sales goals, focusing on return on ad spend (ROAS) and community growth simultaneously.
Result
HEADING 1
Achieved approximately ₹1,200,000 in monthly e-commerce sales with a 3.5× ROAS, demonstrating highly efficient ad spend translating into revenue.
HEADING 2
Drove a 200% increase in online community engagement (social interactions, comments, shares) as the pet parent community grew in activity.
HEADING 3
Built an Instagram following of 3,000+ highly relevant dog owners, creating an active social community that the brand could leverage for organic reach and feedback.
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The strong brand foundation also enabled the startup to test and scale new offerings (such as a vet-on-call service and a mobile app) based on the engaged audience’s feedback, setting the stage for future growth.
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