Thyrocare Technologies
( Diagnostics and healthcare services company)
Triumph Motorcycles is a world-renowned British motorcycle brand known for its premium craftsmanship, performance, and timeless design.
Achievements
12 lakh / month
Generated a surge in showroom activity, resulting in 10+ motorcycle sales within the first 4 weeks of the campaign (solely from the increased test rides).
122% increase in social media engagement
Realized a 122% increase in social media engagement, indicating that the content and ads greatly boosted user interactions (likes, comments, shares) on Triumph’s regional pages.
48× ROAS
Achieved an outstanding 48× ROAS on the campaign – for every rupee spent on ads, 48 rupees in sales were generated on average.
400% increase in organic lead generation
​Saw a 400% increase in organic lead generation from social media (people inquiring or signing up for test rides without paid promotion), thanks to the heightened brand buzz and improved content strategy.
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The Story
Abhishek crafted a hyper-local social media advertising campaign combined with compelling content showcasing Triumph’s bikes in action. Using Facebook and Instagram Ads targeting motorcycle enthusiasts in the Pune and Goa regions, his team promoted test ride opportunities as the primary call-to-action. Engaging content (rider testimonials, event photos, etc.) was regularly posted to build excitement organically.
This campaign design was closely coordinated with the dealership sales teams – for instance, test ride sign-ups from the ads were immediately passed to sales reps to follow up, ensuring sales alignment. The digital strategy also included weekly performance reviews to optimize ad spend and creative in real-time.
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