Practical Eduskills
(MBA/BBA College)
Practical EduSkills is a Pune-based institute offering industry-focused commerce and management programs that equip students with practical knowledge, hands-on experience, and job-ready skills.
Achievements
Enrolled 210 students in just 3 months
Successfully enrolled 210 students in just 3 months, hitting the target number of admissions within the short window available. This outcome demonstrated the effectiveness of the rapid digital campaign in driving actual college admissions.
Increased community engagement by ~200%
Increased community engagement by ~200% on the college’s social media pages. More comments, questions, and shares from prospective students and alumni not only indicated higher interest but also created a vibrant online community that boosted the institute’s visibility.
Inbound lead strategy via social media
Implemented a robust inbound lead strategy via social media, which meant a steady flow of inquiries through Facebook/Instagram that the admissions team could convert. Even after the initial 3 months, this social-focused lead funnel became a template for future admission cycles.
LinkedIn followers count from 1,500 to 15,000
The tightly integrated approach of marketing and admissions (sales alignment) ensured that digital spending was efficient – cost-per-lead remained low and many leads turned into actual enrollments quickly, improving the overall ROI of the campaign.
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The Story
The team deployed an accelerated 360° digital marketing campaign to immediately ramp up visibility among prospective students. The solution began with a quick overhaul of the college’s website to ensure it effectively captured inquiry forms and showcased the program value proposition (since many leads would seek details there). Next, a social media strategy was executed on platforms like Facebook, Instagram, and LinkedIn – focusing on highlighting success stories of alumni, unique features of the program, and final call-to-action (“Last few seats for MBA/BBA, apply now!”) posts.
Paid social media marketing was the core driver: they ran geo-targeted Facebook Lead Ads and Google Search Ads (for keywords related to MBA admissions) to capture leads actively searching or browsing for college options. These campaigns were optimized with compelling creative and messaging tailored to urgency (given the late timing). Additionally, a small PR push (local education portals, press releases) was done to bolster credibility. The entire campaign was executed in concert with the college’s admissions team - daily syncs ensured that leads from digital campaigns were promptly contacted and guided through application, maximizing conversion rates from lead to enrollment.
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