The Posh Pupper

(D2C Pet Lifestyle Brand)

The Posh Pupper is a pet brand offering chemical-free, human-grade food for dogs, focused on promoting a healthier lifestyle and building a community of caring dog parents.

Achievements

12 lakh / month

Achieved approximately ₹1,200,000 in monthly e-commerce sales , demonstrating highly efficient ad spend translating into revenue. It also enabled the startup to test and scale new offerings

4X ROAS

Drove a 200% increase in online community engagement (social interactions, comments, shares) as the pet parent community grew in activity.

Building a Loyal Community

Built an Instagram following of 3,000+ highly relevant dog owners, creating an active social community that the brand could leverage for organic reach and feedback.

1

2

3

The Story

Abhishek’s agency (Spiral Up Digital) provided end-to-end digital strategy and execution. This included developing the brand’s online presence (website development and SEO/search optimization) and a robust social media strategy on Facebook and Instagram. The team ran targeted social media ad campaigns to reach dog owners, creating engaging content around pet parenting to build an online community.

They also managed creative aspects like packaging design to ensure a consistent brand experience from social content to product delivery. Performance marketing efforts on Meta and Google were aligned with sales goals, focusing on return on ad spend (ROAS) and community growth simultaneously.